MISSION

Mission Electronics was founded in 1977 by Farad Azima and was immediately recognised as one of the leaders in the development of acoustic engineering through its application of new technologies to create some of the most rewarding loudspeakers in every market sector.

In 1978, Mission launched the 770 loudspeaker, a revolutionary product that featured the world’s first commercial polypropylene bass unit. Mission has become a force to be reckoned with over the years releasing a bevy of award winning products, culminating with the introduction of the ‘Pilastro’ loudspeaker in 2001 – encapsulating decades of knowledge and experience into one high end loudspeaker. One of the finest loudspeakers in history, Pilastro became a statement product whose acoustic engineering advances have since been implemented on newer loudspeaker ranges including the highly acclaimed Mission Elegante and SX series.

A management buyout in 2003 set greater focus on retail markets and in the company’s investment in state-of-the-art machinery and equipment. IAG’s involvement with the brand began in 2005 when production and engineering were moved to IAG’s state-of-the-art facilities in Shenzhen.

Currently Mission’s team of engineering experts is headed by award-winning audio designer Peter Comeau whose history with the Mission brand stems from being Mission’s Director of Acoustic Design from 1999 where he was instrumental in achieving numerous accolades for the brand including What Hi-Fi? Best Loudspeaker 2000, 2001, EISA Speaker of the Year 2001, 2003 and Home Cinema Choice Best AV System 2004.

Through an engineering-led approach to product development, Mission remains the standard by which other loudspeaker companies are measured. With huge investments and group resources that include the capability to manufacture every single component of each product, Mission will continue to define loudspeaker reproduction standards in the coming years.